So how do you avoid making marketing mistakes in the first place? The easy answer is to make sure your programs are in tune with the laws of marketing. The 22 Immutable Laws of Marketing Summaryīillions of dollars have been wasted on marketing programs that couldn’t possibly work, no matter how clever or brilliant, or how big the budgets. – ‘The single most wasteful thing you can do in marketing is try to change a mind’ – ‘Marketing is a battle of perceptions, not products’
Ries & Trout argue that there are certain laws of marketing that are ‘immutable’ – they never change:
The 22 Immutable Laws of Marketing – by Al Ries & Jack Troutīillions of dollars are wasted every year on ‘clever’ or ‘brilliant’ marketing campaigns that were doomed to fail from the start, because they violate one of the ‘immutable’ laws.
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